Monday, May 11, 2009

YHOO's Blue Lithium Acquisition Is Working

5/8/2009 3:29 PM EDT

I use Yahoo! (YHOO) Finance a lot and have noticed in the last couple of weeks that its Blue Lithium acquisition is doing a great job at placing targeted display ads with geographic relevance. Much better than Google (GOOG). Kudos to the Yahoo! team responsible.

Position: None.

Originally published in RealMoney.com

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